Ever since it launched earlier this year, Google's "Search Plus Your World" initiative has been heavily criticized for favoring results from its own social network over those from larger and more popular services like Facebook and Twitter. Even though Google's focus on Google+ is keeping the market open for competition, social search isn't exactly an easy field to enter. Wajam, however, a startup based in Canada, is determined to try to beat Google at its own game. The service integrates its social search tools directly onto the search result pages of Google, Yahoo, Bing and a number of other popular sites. Today, Wajam is launching a big redesign that makes it easier to use and integrates it into even more services.
Tuesday, April 24, 2012
Wajam?s Updated Social Search Takes On Google?s ?Search, Plus Your World?
Ever since it launched earlier this year, Google's "Search Plus Your World" initiative has been heavily criticized for favoring results from its own social network over those from larger and more popular services like Facebook and Twitter. Even though Google's focus on Google+ is keeping the market open for competition, social search isn't exactly an easy field to enter. Wajam, however, a startup based in Canada, is determined to try to beat Google at its own game. The service integrates its social search tools directly onto the search result pages of Google, Yahoo, Bing and a number of other popular sites. Today, Wajam is launching a big redesign that makes it easier to use and integrates it into even more services.
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